The ever-inventive founder of Aberdeen’s award-winning Angels salons, Tracey Devine, has come up with yet another brilliant high flying idea – the Angels HAIR MILES LOYALTY CLUB.

Ready for take off in time for Christmas, HAIR MILES is Angels’ very own loyalty card scheme, similar to the type of advantage card offered by many nationwide high street retailers.

HAIR MILES will be offered to clients who visit the salon three-plus times. Each card has an individual number and its owner simply presents the card at reception each time they visit the salon to be rewarded with loyalty points, redeemable against salon services, retail products and gift vouchers.

There will also be a special HAIR MILES LOYALTY CLUB page on Angels’ website, where card holders will punch in their number to access a range of special offers, presented as downloadable vouchers to be redeemed at local shops and suppliers.

“The aim of HAIR MILES is to reward our long standing clients and to ensure new ones remain loyal, encouraging them to return to the salon more often,” explains Tracey. “And the data we capture from clients’ answers when completing a HAIR MILES membership form gives us great insights into their lifestyles, likes, tastes, preferences etc.

“So from a marketing point of view, we can tailor our offers and promotions to totally suit our clientele. For example, we’re currently looking at offering 20% off a visit to Malmaison and 25% off a bouquet of flowers at a local top florist. But we may find we’re able to pinpoint really specific offers which are more relevant to our core clientele. At the moment we’re working with ShortCuts, our in-salon software provider on all the logistics – so we’ll be ready to announce HAIR MILES take off time very soon!